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- ISBN: 9780205811809 | 0205811809
- Cover: Paperback
- Copyright: 1/5/2011
Updated in a new 5thedition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.