Qualitative Research Methodology in Business

, by
Qualitative Research Methodology in Business by Ograjensek, Irena, 9781118945612
Write a Review
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781118945612 | 1118945611
  • Cover: Hardcover
  • Copyright: 5/16/2022

  • Rent

    (Recommended)

    $61.49
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

  • Buy New

    Currently Available, Usually Ships in 24-48 Hours

    $84.00

This book is aimed at graduate students of business and business practitioners. It demonstrates the application of qualitative research in the business setting both from the perspective of different methods (of data collection, systemization, analysis and interpretation) and different business functions (human resources, production and marketing). Numerous real-life illustrative examples and case studies are featured to guide students as well as practitioners towards a successful completion of their own qualitative research projects.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button