Qualitative Research Methods in Public Relations and Marketing Communications

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Qualitative Research Methods in Public Relations and Marketing Communications by Daymon; Christine, 9780415471176
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  • ISBN: 9780415471176 | 0415471176
  • Cover: Hardcover
  • Copyright: 10/12/2010

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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
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