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Reaching Audiences

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Reaching Audiences by Yopp; McAdams, 9780205874378
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780205874378 | 0205874371
  • Cover: Paperback
  • Copyright: 2/8/2013
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A brief yet thorough guide to correct, clear writing for the media


This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based.  Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication.


This text is available in a variety of formats – print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.


Learning Goals

Upon completing this book, readers will be able to:

  • Understand the basics of good writing
  • Edit and evaluate their own writing
  • Gather information through research and interviewing

Note: MySearchLab does not come automatically packaged with this text.  To purchase MySearchLab, please visit: or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945


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