FREE SHIPPING

on all orders of $79 or more

$5 OFF your purchase of $75 or more!
Use coupon code FRIDAY in checkout.

Recommend This! Delivering Digital Experiences that People Want to Share Delivering Digital Experiences that People Want to Share

, by ;
Recommend This! Delivering Digital Experiences that People Want to Share Delivering Digital Experiences that People Want to Share by Thibeault, Jason; Wadsworth, Kirby, 9781118836699
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781118836699 | 1118836693
  • Cover: Hardcover
  • Copyright: 2/24/2014
  • Buy New Book

    Currently Available, Usually Ships in 24-48 Hours

    $17.64
  • eBook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

    $20.39

Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations. Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences.

 Key topics discussed in the book are:

  • Physical or digital, as humans we are driving to connect. Digital just makes it easier.
  • Storytelling, rather than broadcast messaging, helps marketers engage with their digital audiences.
  • Digital content must be personalized and relevant to receive attention, and more.

You might also enjoy...



Please wait while the item is added to your bag...