Reframing Business When the Map Changes the Landscape

Nominated for the Igor Ansoff Strategic Management Award 2002In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action. Provides new business models. Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling". Nominated for the Igor Ansoff Strategic Management Award 2002

<B>RICHARD NORMANN </B>is Group Chairman of SMG and works as a management consultant on corporate and strategic business development. He has been involved in major consulting assignments in the US, Japan, Australia, and the Arab world, as well as Europe, and is well known for his innovative ideas and for challenging conventional wisdom. He received his MBA and PhD from the University of Lund and has been a guest professor at the Copenhagen Business School and a visiting researcher at Harvard Business School. Of Scandinavian origin, he has lived in Paris since 1977. <P>