Religion, Media, and the Marketplace

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ISBN: 9780813540184 | 0813540186
Cover: Paperback
Copyright: 4/15/2007

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Religion is infiltrating the arena of consumer culture in increasingly visible ways. We see it in myriad forms-in movies, such as Mel Gibson's The Passion of the Christ, on Internet shrines and kitschy Web "altars," and in the recent advertising campaign that attacked fuel-guzzling SUVs by posing the question: What would Jesus drive?

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Preface	p. ix
Acknowledgments	p. xvii
Introduction: Identity, Belonging, and Religious Lifestyle Branding (Fashion Bibles, Bhangra Parties, and Muslim Pop)	p. 1
Selling, Influencing, Publishing, Purchasing: Establishing and Participating in the Mediated Religious Marketplace
Free Grace, Free Books, Free Riders: The Economics of Religious Publishing in Early Nineteenth-Century America	p. 37
Making Money, Saving Souls: Christian Bookstores and the Commodification of Christianity	p. 67
"Jewish Space Aliens Are Lucky to Be Free!": Religious Distinctiveness, Media, and Markets in Jewish Children's Culture	p. 90
Religion and Politics in Tension: Mobilization and Mission through Media and Material Artifacts
Literacy in the Eye of the Conversion Storm	p. 105
Mary as Media Icon: Gender and Militancy in Twentieth-Century U.S. Roman Catholic Devotional Media	p. 123
Cartoon Wars: The Prince of Egypt in Retrospect	p. 154
Representations of the Religious "Other" in Popular Media and in the Marketplace
Evangelicalism and the Presidential Election of 1960: The "Catholic Question" in Christianity Today Magazine	p. 171
Religion as Rhetorical Resource: The Muslim Immigrant in (Danish) Public Disourse	p. 198
"Blowing the Cover": Imaging Religious Functionaries in Ghanaian/Nigerian Films	p. 224
Media Courted, Media Resisted: Popular Rituals and Artifacts in the Crafting of New Public Religious Practices
"Media Mecca": Tensions, Tropes, and Techno-Pagans at the Burning Man Festival	p. 247
Day of the Dead as a New U.S. Holiday: Ritual, Media, and Material Culture in the Quest for Connection	p. 280
Afterword	p. 308
Contributors	p. 315
Index	p. 319
Table of Contents provided by Ingram. All Rights Reserved.

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Religion, Media, and the Marketplace

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