REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

, by Trout, Jack; Rivkin, Steve

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ISBN: 9780071635592 | 0071635599
Cover: Hardcover
Copyright: 10/30/2009

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Summary

Author Biography

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Thirty years ago, Jack Trout and Al Ries wrote Positioning: The Battle for Your Mind. It has since been called one of the hundred best business books of all time.

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Prologue	p. 1
Competition	p. 7
The Foundation	p. 9
The Rise of the Competition	p. 21
Repositioning the Competition	p. 33
Change	p. 51
Change Happens; Evolution Is Reality	p. 53
The Bigger They Are, the Harder They Are to Change	p. 75
When Not to Evolve	p. 91
Crisis	p. 109
A Crisis Can Change the Game	p. 111
Value Is the Name of the Game	p. 125
The Art of Repositioning	p. 143
Repositioning Takes Time	p. 145
Repositioning Is Not for the Meek	p. 163
Repositioning Begins and Ends with the CEO	p. 179
Repositioning Is Obvious	p. 189
Epilogue	p. 207
Index	p. 209
Table of Contents provided by Ingram. All Rights Reserved.

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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Summary

Author Biography

Table of Contents

Supplemental Materials