Representing Consumers : Voices, Views, and Visions

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Representing Consumers : Voices, Views, and Visions by Stern, Barbara, 9780203380260
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  • ISBN: 9780203380260 | 0203380266
  • Cover:
  • Copyright: 4/2/2004

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Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
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