Research and Design for Fashion

The ability to generate inspired ideas is vital in all creative industries, and nowhere is this more true than in the fast-paced and trend-driven fashion industry. A bestseller in both the UK and US, this fully revised third edition of Research and Design uniquely provides a handy and indispensable resource that will gently guide readers through the fashion design process.

Comprising a complete toolkit of key need-to-know topics, Research and Design demonstrates how important fashion design research is to the creation of inspired designs and concepts. Topics explored include choosing themes, compiling research, using your sketchbook as a design tool, techniques for drawing, and collage, juxtaposition and deconstruction, as well as how to design from your research, design development, working with the colour wheel, and how to successfully communicate your ideas, fully equipping readers with all the knowledge and tools needed to embark on their own design projects.

Now fully revised and updated with beautiful and inspiring new visuals from the studio, designers' portfolios, and the catwalk, as well as exciting new case studies, interviews with practising fashion designers, and practical exercises, Research and Design will show readers how to excel in carrying out professional fashion research and design.

Simon Seivewright exhibited his textiles at Premiere Vision in Paris and worked in Paris creating trend and forecasting brochures for clients in Europe, Japan and America. As a freelance woven textile designer and stylist, Simon's clients included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week. Simon ran the successful Fashion degree at Northbrook College, UK.

Richard Sorger has taught at the London College of Fashion and Central Saint Martins College of Art and Design. He currently teaches Fashion Design at Middlesex University, UK.

Introduction
Chapter 1: Research - what and why?
What is a brief?
What is research?
What should research contain?
Who are you designing for?
Exercise 1: Brainstorming
Interview: Alice Palmer
Interview: Wendy Dagworthy
Interview: Alexander Lamb
Interview: Daniel Pollitt

Chapter 2: Choosing what to research
Choosing a theme
What are primary sources?
What are secondary sources?
Sources of inspiration
Exercise 2: Recycled garment manipulation
Interview: Dr Noki
Interview: Richard Sorger

Chapter 3: Compiling your research
The sketchbook
Techniques for drawing
Collage
Juxtaposition and deconstruction
Cross-referencing
Analysis of research
Focus of key elements
Exercise 3: Focus research pages
Sketchbook examples
Interview: Omar Kashoura
Interview: Jenny Packham.

Chapter 4: Designing from your research
Bridging the gap
Exercise 4: Collaged research on figures
Model and drape
Photomontage with drapery
Design development elements
Exercise 5: Working with the colour wheel
Market levels in fashion
Exercise 6: Design development 1
Refinement of individual garments
Exercise 7: Design development 2
Selecting ideas to form a collection
Interview: WGSN
Interview: Julien Macdonald.

Chapter 5: Communicating your ideas
Drawing for design
Templates
Exercise 8: Creating a design development six-figure template
Illustrating with collage
Art materials
Illustration
Working drawings
Layout and composition
Beyond the drawing board
Interview: David Downton
Interview: Caryn Franklin
Glossary; Online resources; Bibliography; Student resources; Index; Acknowledgements and credits.

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