Restaurant Marketing for Owners and Managers
, by Shock, Patti J.; Bowen, John T.; Stefanelli, John M.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780471226277 | 0471226270
- Cover: Paperback
- Copyright: 10/17/2003
The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more.Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.