FREE SHIPPING

on all orders of $59 or more

$5 OFF your purchase of $75 or more!
Use coupon code FRIDAY in checkout.

The Retail Value Proposition

, by
The Retail Value Proposition by Murray, Kyle B., 9781442643635
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781442643635 | 1442643633
  • Cover: Hardcover
  • Copyright: 2/27/2013
  • Rent Textbook

    (Recommended)

    $20.06
     
    Term
    Due
    Price
  • Buy Used Textbook

    Usually Ships in 3-5 Business Days

    $17.84
  • eTextbook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

    $41.94
How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors environment, selection, and engagement (ESE) that separate successful retailers from those that fail and are forgotten. The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

You might also enjoy...



Please wait while the item is added to your bag...