FREE SHIPPING

on all orders of $59 or more

7% OFF your purchase of $75 or more!
Use coupon code TUESDAY in checkout.

Rhetorical and Critical Approaches to Public Relations II

, by ;
Rhetorical and Critical Approaches to Public Relations II by Heath; Robert L., 9780805864236
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780805864236 | 0805864237
  • Cover: Hardcover
  • Copyright: 2/19/2009
  • Buy New Book

    Usually Ships in 3-5 Business Days

    $199.92
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition'¬"s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.


Please wait while the item is added to your bag...