Political Persuasion, Propaganda, and Media Effects
p. 4
Persuasion Variables
p. 6
Media Effects
p. 7
Heresthetic
p. 10
The Construction of Political Meaning
p. 12
Political Talk Radio and Its Most Prominent Practitioner
p. 14
Background
p. 15
Format
p. 17
Media Portrayal
p. 18
Audience
p. 19
Content
p. 23
Limbaugh
p. 24
Summary
p. 28
Toward a Value Heresthetic Model of Political Persuasion
p. 30
A Model of Value Heresthetic, Rhetoric, and Persuasion Through Talk Radio
p. 34
Experimental Analysis
p. 40
Recruitment and Subject Profile
p. 41
Specific Procedures
p. 43
The Stimuli
p. 44
Specific Hypotheses
p. 45
Selection Bias?
p. 46
Results
p. 47
Discussion
p. 53
Talk Radio, Public Opinion, and Vote Choice: The "Limbaugh Effect," 1994-96
p. 56
Methodological Issues
p. 58
Limbaugh and Public Opinion--Cross-sectional Evidence
p. 59
Two-Stage Least-Squares Analysis
p. 62
Limbaugh and Opinion Change--Panel Evidence
p. 68
Support for Dole
p. 71
Vote Choice
p. 72
Conclusion
p. 73
Talk Radio, Opinion Leadership, and Presidential Nominations: Evidence from the 2000 Republican Primary Battle
p. 75
Vote Choice in Primary Elections
p. 76
The Struggle for the 2000 Republican Presidential Nomination
p. 78
Research Design and Methodology
p. 80
The Sample
p. 80
Dependent Variables
p. 80
Independent and Control Variables
p. 83
Findings
p. 83
Sophistication
p. 88
Discussion
p. 90
The Talk Radio Community: Nontraditional Social Networks and Political Participation
p. 92
The Efficacy-Priming Experiment
p. 94
Experimental Results
p. 97
Constructing Reality from Pseudosocial Networks
p. 99
Measurement
p. 100
Results: Political Efficacy
p. 101
Results: Participation
p. 103
Discussion
p. 104
Information, Misinformation, and Political Talk Radio
p. 106
Research Design and Methodology
p. 109
The Sample
p. 109
Measurement of Dependent Variables
p. 111
Intercorrelations and Model Specification
p. 114
Findings
p. 115
Political Talk Radio and Information
p. 115
Political Talk Radio and Misinformation
p. 116
Discussion
p. 117
Conclusion
p. 119
Understanding Political Persuasion
p. 120
Deliberative Democracy
p. 123
Media Effects
p. 126
The Limbaugh Message
p. 129
Excerpts from the Rhetoric Stimulus
p. 131
Excerpts from the Value Heresthetic Stimulus
p. 133
Notes
p. 135
References
p. 141
Index
p. 157
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