Scammed How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals
, by Elliott, Christopher
- ISBN: 9781118108000 | 1118108000
- Cover: Hardcover
- Copyright: 12/27/2011
Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about you, their valued customer-but those days are long over. In this groundbreaking exposé, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and profitable, business plan. Scammed explores how companies control information to mislead, distort the truth and even outright lie to their consumers. By exposing the various ways companies have led their war against information--from seductive ads, disingenuous fine print, and unconventional promotions that involve seeding discussion forums and blogs with company-friendly comments, this book will change the way consumers buy. Consumers will become far more discerning and every business's worst nightmare: A consumer with insider knowledge of the system, reasonable expectations and a clear understanding of the game businesses play.
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