The Science of Influence How to Get Anyone to Say "Yes" in 8 Minutes or Less!

The Science of Influence is a system of persuasion that will get anyone to say "Yes!," in 8 minutes or less.Now, for the first time in paperback, Kevin Hogan's new edition will make this popular book evergreen with brand new case studies, examples and insights (for example, originally published in 2005, the hardcover edition contained many references to the 2004 presidential election and various other now-dated references that will be revised & updated).The amazing secret of The Science of Influence is in its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn "no" into "yes" from this moment on. The only time in the future people will say "no" to you is when something is obviously and clearly not in their interests. Key steps include: Read and Send Powerful Body Language Messages Be Easy to Like: The secret of being charming Ask Questions: Learning about their values, desires, wants, needs and beliefs Make sure they know you (or your product and service) aren't perfect Build Credibility Fast (establish yourself as an expert via covert tools) Ask Until They Say Yes: Persistence Pays

Kevin Hogan is a public speaker and corporate trainer. He teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. Hogan holds a doctorate degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication. Visit KevinHogan.com.