The Science of SEO Decoding Search Engine Algorithms

Go beyond the standard checklists and “ultimate guides” to learn what really makes Google tick

The Science of SEO is an intuitive and practical discussion of the computer science of search engine optimization. In the book, you’ll explore the relevant aspects of information retrieval, natural language processing, and generative AI you can use to accelerate and level-up your understanding of how search engines retrieve, parse, and—most importantly—rank information.

As you build your technical SEO skillset and improve your working knowledge of how modern search engines—like Google, Bing ,and Yandex—operate, you’ll learn to go beyond simply copying the tactics and strategies found in widely read blogs and build mental models of how search actually works—and evolves—on the modern web.

The book also offers:

• An easy-to-understand entry point for anyone trying to learn information retrieval on the web
• Techniques for building your own software (in Python and Node) that helps you analyze and navigate hidden opportunities presented by Google
• How to directly interface with engineering teams through SEO product management techniques and workflows

An essential and insightful presentation of technical SEO concepts paired with step-by-step Python and Node implementations to build your own search engine, The Science of SEO is tailor-made for SEO and web professionals seeking easy-to-follow information to help them advance their “under-the-hood” knowledge of search engine optimization.

Chapter 1: SEO is Also an Engineering Function
Chapter 2: Why Google Won the Search Engine War
Chapter 3: Information Retrieval Theory
Chapter 4: Crawling
Chapter 5: Indexing
Chapter 6: Rendering
Chapter 7: Processing
Chapter 8: Searching
Chapter 9: Ranking
Chapter 10: Algorithm Updates and Evaluation
Chapter 11: Search Engines are not Infallible
Chapter 12: The Role of Artificial Intelligence in Modern Search Engines
Chapter 13: Building a Search Engine in Python or Node
Chapter 14: SEO Engineering
Chapter 15: Segmentation
Chapter 16: On-Page SEO
Chapter 17: Off-Page SEO
Chapter 18: SEO Product Management
Chapter 19: SEO Debates Explained
Chapter 20: Measurement & Analysis
Chapter 21: Black Hat SEO
Chapter 22: Conclusion: The Evolution of the SEO Engineer

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.