Screening Gender on Children's Television:

Gendering Children's Television offers readers an insight into the processes of change taking place in the television industry's presentation of gender portrayals in productions oriented to young audiences. Through selections from interviews with 99 producers from 52 countries around the world, Dafna Lemish investigates transformations in producers' gender ideology and its extension into production practices.The book explores the inter-relationships between representations of gender and social reality. More specifically, Lemish focuses on the role children's television may and could play in contributing to what has become a nearly universal concern for gender equality.

Dafna Lemish is Professor of Communication at Tel Aviv University, Israel, and editor of the Journal of Children and Media. Her books include Children and Television: A Global Perspective (2007); Children and Media at Times of Conflict and War (co-edited with Gtz, 2007); Media and the Make-Believe Worlds of Children: When Harry Potter Meets Pokmon in Disneyland (with Gtz, Aidman, and Moon, 2005).

List of figures	p. ix
Acknowledgements	p. x
Preface: The Journey	p. xii
Gender Representations and Their Socializing Role: What Do We Already Know?	p. 1
Features of Gender Representations in Children's Visual Media	p. 1
Theoretical Conceptualization and Framing	p. 7
Construction of Gendered Identities and Roles	p. 15
Asking New Questions	p. 18
Studying Producers of Quality Television Around the Globe: Methodological Issues	p. 20
Quality Television for Children	p. 20
The Events	p. 22
The Interviewees	p. 26
The Interview	p. 33
Presentation of Results	p. 37
What Does Gender Mean?: Understanding Gender in Cultural Context	p. 39
Introduction	p. 39
Gender Between a Rock and a Hard Place: The Local and the Global	p. 40
Local Cultural Perspectives of Gender	p. 49
Concluding Notes	p. 68
The Big No-No: Sex and Sexualities	p. 71
Sex and the Media	p. 71
Discussing Sex and Sexualities	p. 78
Sex on Television as a Taboo	p. 78
Homo/Lesbian Sexualties	p. 87
Sexual Abuse	p. 91
Girls: An Integrated Case Study in the Representation of Sex	p. 93
Concluding Notes	p. 97
The Segregated Workplace and the Implied Audience	p. 102
Gendered Workplace	p. 102
The Implied Audience	p. 106
Concluding Notes	p. 120
Gender Representations in Children's Television: Eight Working Principles for Change	p. 124
Equality	p. 125
Diversity	p. 133
Complexity	p. 139
Similarity	p. 142
Unity	p. 148
Family	p. 151
Authenticity	p. 156
Voicing	p. 164
Beyond The Principles: Concluding Notes on Changing Gender Representations	p. 170
Toward Gender Equity in Children's Television	p. 171
The Power of Imagination	p. 174
Glossary of Programs	p. 178
Notes	p. 187
Bibliography	p. 202
Index	p. 214
Table of Contents provided by Ingram. All Rights Reserved.

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Screening Gender on Children's Television: The Views of Producers around the World

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Table of Contents

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