Marketing Demystified

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more. EnterMarketing DeMystified. Addressing every step of the process in plain English, it helps youmaster all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam,Marketing DeMystifiedis the fuel you need to power up your marketing machine and start producing results.This fast and easy guide covers: Marketing's four Ps . . . plus threeplanning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failuresSimple enough for a novice or student, but challenging enough for a veteran marketing manager,Marketing DeMystifiedis the most thorough and simple shortcut todecoding key marketing concepts and principles.

About the Author
Donna Anselmo is founder and CEO of BOLD Marketing Solutions, Inc., an integrated marketing and training firm that specializes in providing branding and marketing strategy. Prior to this, she helped found Comvergence, an integrated marketing firm specializing in brand marketing and business-to-business sales consulting. She has developed continuing education programs in marketing for Hofstra University, Adelphi University, and Stony Brook University, and is currently working with faculty at the Florida Institute of Technology to develop an entrepreneurship program. She has also written numerous articles for The New York Times.