Au Contraire!

"I find Au Contraire! delightfully validating - a great piece of work." - Nancy Bragard, Franco-American interculturalist, trainer and coach

The French are famously enigmatic: fiercely independent yet deeply romantic,conservative yet avant-garde, rational yet emotional. What is it, exactly, that makes the French so . . . French?

Written for anyone interacting with the French-tourists, businesspeople, international students, Francophiles-Au Contraire! offers a perceptive understanding of French cultural beliefs, assumptions and attitudes, along with practical advice on building strong personal and professional relationships with the French. Addressing issues like friendship, politics, work, education and romance, bilingual and bi cultural authors Asselin and Mastron draw upon their own experiences as consultants and trainers, as well as those of students and professionals, giving readers a complete-and compelling-look at French culture.

This revised edition of Au Contraire! includes updated information about France's changing social and political climate, advice for succeeding as an expat, information about the French educational system, overviews of France's diverse regions-and more.

Gilles Asselin, founder and executive director of New Jersey-based SoCoCo Intercultural, is a program designer, trainer and consultant who helps international executives and managers succeed when working across cultures.

Ruth Mastron is vice-president of SoCoCo Intercultural and was formerly a liaison for overseas operations for various international corporations.