Communities of Commerce: Building Internet

Offers a detailed look at communities of commerce and how they are transforming the nature of competition both on and off the Internet. Explores the forces that precipitated the emergence of communities of commerce. Explains why businesses that follow this business model. Contains interviews with managers at top companies. DLC: Business enterprises--Computer networks.

Acknowledgments

ix

COMMUNITIES OF COMMERCE: THE HOME PAGE

1

(310)

The Rise of Communities

11

(270)

The Drivers of a Community

Case Study: ENEN.com

36

(38)

The Business Climate for Internet Communities

Case Study: The Drummond Group, Inc.

74

(41)

The Transformation of a Business

Case Study: JamtdataAB, Sweden

115

(44)

Reinventing the Community Online

Case Study: The American Center for Wine, Food, and the Arts

159

(46)

Steps for Building and Sustaining an Internet-Based Community

Case Study: The Southern California Communities of CommerceSM Initiative

205

(46)

Company Structure for Community Support

Case Study: BigAd, Inc.

251

(30)

The Future of Online Business Communities

281

(30)

Bibliography and Resources

311

(7)

Index

318

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Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty

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Table of Contents

Supplemental Materials