Street Smarts An All-Purpose Tool Kit for Entrepreneurs

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc.magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Norm Brodsky, is the founder of CitiStorage and seven previous startups, and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Bo) in 1995.

Bo Burlingham is editor at large for Inc. His previous books include Small Giants, which was a finalist for the Financial Times/Goldman Sachs Business Book of the Year Award.