World Congress on Communication for

The first World Congress on Communication for Development, held in October 2006 in Rome, was an unprecedented opportunity for dialogue among three key stakeholders who rarely interact: policy makers, practitioners, and academicians. It aimed to highlight the necessity of incorporating Communication for Development into development policies and practices.Communication for Development is a multidisciplinary area of study and work that is based on two-way models of communication, going beyond diffusion and dissemination of information. Its functions range from engaging stakeholders in problem analysis and risk assessment to supporting behavior and social change. The experiences recounted here are drawn from the various sessions of the Congress and emphasize the value of using Communication for Development to engage stakeholders in a professional and systematic manner for more effective and sustainable project design and implementation.

Foreword	p. ix
Preface	p. xiii
Acknowledgments	p. xv
Executive Summary	p. xxvii
The Rome Consensus	p. xxxi
Abbreviations	p. xxxvii
The first World Congress on Communication for Development	p. 1
Organization of the Congress	p. 5
Participants in the Congress	p. 6
Communication and Health	p. 11
Sex, Lies, and Stories of AIDS	p. 13
The Race to Immunize Every Child: Communication for Polio Eradication and Immunization	p. 18
Of Birds and Humans: Communication Aspects of Avian Influenza	p. 22
Message and Voice	p. 26
Of Rubber and Road: Impact and Evidence	p. 29
Key and Emerging Issues for the Health Strand	p. 31
Papers Used in the Health Sessions	p. 32
Communication and Governance	p. 33
Securing Political Will: The Prerequisite for Public Sector Reform	p. 36
Strengthening Voice and Accountability: The End-Goal of Communication for Development	p. 40
Building Media Systems: Enabling an Effective Fourth Estate	p. 43
Fighting Corruption: Beyond Technocratic Solutions	p. 47
Making Public Institutions Transparent: The Cornerstone of an Open Society	p. 49
Good Governance in Practice: The Example of Infrastructure Projects	p. 53
Key and Emerging Issues for the Governance Strand	p. 58
Papers Used in the Governance Sessions	p. 58
Communication and Sustainable Development	p. 61
The Regional Meetings	p. 61
The Plenary and Workshops on Communication for Sustainable Development	p. 64
Communication for Food Security, Rural Development, and Livelihood Strategies	p. 65
Poverty Reduction and Equity Issues	p. 67
Communication and Sustainable Natural Resource Management	p. 69
Communication for Development and Global Environmental Issues	p. 73
Mainstreaming Communication in Sustainable Development Policies: Local Perspectives and Priorities	p. 77
Sustaining the Process: Local Appropriations of Communication for Sustainable Development	p. 81
Key and Emerging Issues for the Sustainable Development Strand	p. 83
Papers Used in the Sustainable Development Sessions	p. 85
Communication Labs	p. 87
News Media as a Pro-Development Tool	p. 88
Fighting Poverty: Community Media and Communication for Development in the Digital Age	p. 90
Implementing Communication for Development Thinking in Southern Realities: Negotiating Politics, Profit, and Poverty toward Social Inclusion	p. 93
Impact and Assessment: Innovative Ways to Determine Communication Effectiveness	p. 97
The Rationale, Value, and Challenges for Adopting Participatory Communication in Development Programs	p. 99
Which Kind of Development Communication Does Attract Media?	p. 102
Communication for Development and ICTs: Where Do They Meet?	p. 104
Communication and Disabilities	p. 106
Indigenous Peoples	p. 107
Overall Recommendations	p. 111
Recommendations from the Health Strand	p. 111
Recommendations from the Governance Strand	p. 113
Recommendations from the Sustainable Development Strand	p. 115
Recommendations from the Cross-Cutting Themes	p. 117
Key Recommendations from the Policy Makers' Forum	p. 119
Appendixes
Congress Participants	p. 123
Plenary Session Speakers	p. 124
Full List of Participants	p. 127
Media Attendees	p. 201
Communication for Development: Making a Difference-A WCCD Background Study	p. 209
Papers Selected by the Scientific Committee for the World Congress on Communication for Development	p. 293
References	p. 305
Table of Contents provided by Ingram. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

World Congress on Communication for Development : Lessons, Challenges, and the Way Forward

Summary

Table of Contents

Supplemental Materials