The Innovator's Field Guide Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges

A step-by-step guide to successfully transforming any organization

It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call “innovation”  is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the “why” to the “how” of making innovation happen, for leaders and practitioners inside organizations of all sizes.

Written by two pioneers in the field of embedding innovation in organization, The Innovator's Field Guide focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them.

• Each chapter describes a specific innovation challenge and details proven ways to address that challenge
• Includes practical ideas, techniques, and leading practices
• Describes common obstacles and offers  practical solutions

 Any leader or professional who needs concrete solutions—right now—to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of The Innovator's Field Guide.

PETER SKARZYNSKI advises large, global organizations and their leaders on growth strategy, leadership, and organizational change. He has led strategy and growth efforts for clients in Asia, Europe, and the Americas. A frequent corporate and conference speaker, he is lead author of Innovation to the Core and has written thought pieces for The Wall Street Journal, CEO Magazine, and The Drucker Foundation.

DAVID CROSSWHITE is an advisor to senior leadership of large organizations on their most significant strategy and growth challenges. For over twenty years he has guided Global 1000 organizations in their implementation of growth and innovation strategies. His work has been highlighted in several books and Harvard Business School Cases, which are taught in leading MBA programs across the country.

1 Setting Context

About the Field Guide

The Innovation Challenges

Principles of Innovation

As You Read The Guide

2 Raising Your Innovation IQ Through Insight-Driven Innovation

What Is “Great Insight”?

The Five Insight Types

Key Take-Aways

3 Enabling Breakthrough Innovation

Enabling Breakthrough Innovations Through Insight Combinatorial

Domaining: Building a Pipeline of Related Concepts

Bringing Strategic Focus to Your Efforts: Innovation Architecture

Key Take-Aways

4 From Nascent Idea to Business Concept

Changing Mindset About Your Innovation Process

The SEI Approach

Using an Iterative Learning Process

Don’t Take Opportunity Elaboration and Framing for Granted

Fast-Tracking Opportunities When You Believe Speed to Market Is Critical

Key Take-Aways

5 Propelling Fast Innovation

Engaging the Organization Through Focused Innovation Challenges

Innovation Accelerators

Open Innovation: Moving Faster Than Your Internal Development

Key Take-Aways

6 Experimentation and De-Risking

Framing Risk to Manage It

Defining Your Learning Path

Developing Your Experimentation Agenda

Experimentation in Action

Key Take-Aways

7 Innovating While in Market

Innovating While Flying the Plane

Principles to Guide Postlaunch Innovation

Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning

Translating Insights to Action

Continue to Experiment for Postlaunch Learning and Revision

Postlaunch Innovation: Illustrative Design Approaches

Postlaunch Innovation Pioneers: Select Case Examples

Postlaunch Innovation Issues to Anticipate

Key Take-Aways

8 Organizing for Innovation

A Framework for Organizing Elements of Innovation

Design Principles for Organizing

The Organizing Elements

Case Examples: Organizing for Innovation

Key Take-Aways

9 Leading Innovation

Leading Innovation from the Top

Driving Leadership Engagement in Innovation

An Example of Leadership Innovation Engagement

Leading Innovation from the Top: Who’s on Point?

Top Leadership as an Indispensible Element

Leading from Within: Grassroots -Led Innovation

Key Take-Aways

10 Getting Started

Designing from the Outcomes Back

Different Types of Innovation Outcomes

High-Level Designs for Frequently Desired Outcomes

Getting Started: Assembling the Team

Assessing Issues and Approach: Innovation Assessment and Design

Before You Begin: Some Additional Tips

Key Take-Aways

11 Conclusion and Looking Ahead

Flexible, Reconfigurable Techniques for Addressing Innovation Challenges

Be Alert for Common Pitfalls

Notes

Acknowledgments

About the Author

Index

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