Newsonomics Twelve New Trends That Will Shape the News You Get

The New News

Reports of the death of the news media are highly premature, though you wouldn’t know it from the media’s own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future.

The Twelve Laws of Newsonomics reveal the kinds of news that readers will get and that journalists (and citizens) will produce as we enter the first truly digital news decade.

A new Digital Dozen, global powerhouses from The New York Times, News Corp, and CNN to NBC, the BBC, and NPR will dominate news across the globe, Locally, a colorful assortment of emerging news players, from Boston to San Diego, are rewriting the rules of city reporting,

Newsonomics provides a new sense of the news we’ll get on paper, on screen, on the phone, by blog, by podcast, and via Facebook and Twitter. It also offers a new way to understand the why and how of the changes, and where the Googles, Yahoos and Microsofts fit in. Newsonomics pays special attention to media and journalism students in a chapter on the back-to-the-future skills they’ll need, while marketing professionals get their own view of what the changes mean to them.

"The business model to fund journalism is broken. Ken Doctor picks up the pieces and offers hope to those smart and brave enough to embrace change."-Gordon Crovitz, former Publisher, Wall Street Journal, co-founder Journalism Online

"This is a wonderfully informative and conversationally written book that should be a must read for anyone interested in the future of journalism. "Newsonomics" captures the energy, passion, creativity and opportunity of this transformational period for journalism and the media. It’s fun to read and full of relevant facts and context. "-Robert J. Rosenthal, Executive Director, Center for Investigative Reporting

"Ken Doctor is one of the most important and readable analysts in media today. With Newsonomics, he creates some optimism that there is a way to navigate the difficult terrain. Newsonomics is a must-read and will leave you energized."-Bernie Lunzer, President of The Newspaper Guild-CWA

TWELVE LAWS THAT WILL SHAPE THE NEWS WE GET

1. In the Age of Darwinian Content, You Are Your Own Editor

The old gatekeepers are disappearing. We live in a world of endless choice on paper, podcast,Web, and television. We’ve become our own and one another’s editors.

2. The Digital Dozen Will Dominate

A dozen or so multinational, multiplatform media companies will

dominate global news and information.

3. Local: Remap and Reload

Local news companies get smaller and more local-oriented as they struggle to find survival strategies. Meanwhile, city news start-ups can now compete with the big boys.

4. The Old News World Is Gone. Get Over It

Two revolutions, one involving reader and one involving advertisers, have brought chaos to a once- stable industry.

5. The Great Gathering; or, The Fine Art of Using Other

People’s Content

The Internet news revolution is beginning to create new middlemen offering reading and advertising choices. The winners round up lots of content, and they do it quickly.

6. It’s a Pro- Am World

The audience is talking back, engaging with each other and creating “content.” News companies increasingly are embracing this new Pro- Am world.

7. Reporters Become Bloggers

We all know what a story is and what a blog is, right? We all know

what a reporter is and what a blogger is, right? Guess again.

8. Itch the Niche

“General news” is dying. Topical products from business and technology

and travel to sports, health, and even politics take their place.

9. Apply the 10 Percent Rule

It used to be man or machine. Now it’s both, as the heavy lifting of journalism can be aided and abetted by smart use of technology.

10. Media Learn How to Market, Marketers Find New Ways

to Make the Most of Media

Old marketing techniques are expensive, inefficient, and oh-so yesterday.

How viral marketing is being used by media and to sway the media.

11 : For Journalists’ Jobs, It’s Back to the Future

Journalists are taking a page from the history books, having to balance

multiple skills and multiple gigs, to keep their heads above water.

12 : Mind the Gaps

We can see the blue sky of a journalism renaissance . . . but first

we’ve got to cross a chasm of pain.

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