Extraordinary PR, Ordinary Budget A Strategy Guide

, by
Extraordinary PR, Ordinary Budget A Strategy Guide by Farmer, Jennifer R., 9781626569935
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781626569935 | 1626569932
  • Cover: Paperback
  • Copyright: 6/26/2017

  • Rent

    (Recommended)

    $7.49
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
  • Buy Used

    Usually Ships in 2-4 Business Days


    $13.19
  • Buy New

    In Stock Usually Ships in 24 Hours.

    $17.24

Low Cost, High Impact!

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.

Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button