Grow from Within: Mastering Corporate Entrepreneurship and Innovation

It is a well-known fact among corporate managers and executives that the way to combat commoditization or disruption of core markets is to create new businesses.Grow from Withinexplains how to use innovation and corporate entrepreneurship to form new businesses on a regular basis. ..The authors provide in-depth coverage of the history, development, creation, implementation, and future considerations of successful, sustainable corporate entrepreneurship. Readers will come away with the knowledge on how to build and run new businesses within corporations, effectively engage senior management in the corporate entrepreneurship process,.and exploit open innovation for new business creation..

Robert C. Wolcott, Ph.D., is the cofounder and.director of the Kellogg Innovation.Network, an organization for executives.at large companies dealing.with the challenges of creating.innovation-driven growth and performance..He teaches graduate.courses on corporate innovation at.multiple prestigious educational.institutions.
.Michael J. Lippitz, Ph.D., is a senior fellow with.the Center for Research in.Technology And Innovation at the.Kellogg School of Management and.a senior policy analyst with the.Science and Technology Policy.Institute of the Institute for.Defense Analyses.