Adobe Experience Manager Classroom in a Book: A Guide to CQ5 for Marketing Professionals

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.

Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.

After reading this book, marketers will understand:

    •    The basics of content management in Adobe Experience Manager

    •    How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products

    •    How to manage dynamic content that is targeted to specific audiences

    •    The fundamental concepts that will help to create a smooth implementation

Getting Started

Ch 1: The Basics

Ch 2: Evaluating AEM

Ch 3: Managing Content

Ch 4: Digital Asset Management

Ch 5: Metadata and Tagging

Ch 6 Multilingual Content

Ch 7: Workflows

Ch 8: Social Communities

Ch 9: E-Commerce

Ch 10: Mobile for Marketers

Ch 11: Architecture Basics

Ch 12: Administration Basics

Ch 13: Web Analytics

Ch 14: Marketing Campaign Management  

Ch 15: Dynamic Content

Ch 16: Integrating AEM

Ch 17: Technical Basics

Ch 18: Defining Requirements

Ch 19: User Experience Design

Ch 20: The Implentation Process

Ryan Lunka has worked as a solution consultant with various parts of Adobe’s enterprise customer experience management technologies. He currently works with CITYTECH, Inc., an Adobe Experience Manager implementation partner in Chicago. He received a Bachelor of Business Administration from Ohio University with a focus in management information systems, and a graduate degree in information strategy, systems, and technology from Muskingum University. He has a passion for digital strategy and web technologies and a deep understanding of the business value of the Adobe Digital Marketing suite.

What this book is.

Understand the business value of CQ

Understand the concept of a platform

A starting point

What this book is not.

An implementer’s guide (no code)

A bible of all that is CQ

A sales book

Why I wrote this book.

What is Web Content Management?

The Adobe approach to digital marketing

The Adobe Digital Marketing Suite

CQ

SiteCatalyst

Test&Target

Scene7

Search&Promote

What is CQ?

History of CQ

What CQ is good for.

General Web Presence

E-Commerce Site

Media

Extranet/Community Site

Author

Administrator

Tag Manager

Other Possible Roles

Pages

Page Configuration

Page Content

Components

Configuration Pages

Scaffolding

Articles

SEO Considerations

Patterns of content inheritance

Chapter 6: Digital Asset Management

Intro to concept

Metadata

Renditions

Why to use/Why not

The importance of metadata and tagging

Developing taxonomies

Managing tags

Other metadata

Basic Concepts

Live Copy

Blueprinting/Roll Out

Managing Languages

Different Patterns for Multilingual Content

Why are they important?

Managing Workflows

What you should/shouldn’t do with workflows.

Reports

User Management

Replication

OSGi/Apache Felix

The dispatcher and web server

Clustering

Replication

Digital Marketing Cloud

Cloud Manager

Why?

SiteCatalyst Integration

Google Analytics Integration

Why?

Personalization with AEM

Personalization with AEM and Test&Target

HTML/CSS/JavaScript

REST

You are not implementing a website!

Defining Page Templates

Defining Components

Customization Considerations

What other products will you use?

Designing for a component model

Importance of Information Architecture

Responsive Design

Mobile site v. responsive

Process

Continuous Integration

Environment Workflow

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.