Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media

Part One: Foundations

Introduction

1 History of Broadcast Media

2 History of Cable, Home Video, and theInternet 2

3 Audio and Video Technology

Part Two: How It Is

4 Radio Today

5 Broadcast and Cable/Satellite TV Today

6 The Internet, Web Audio, and Web Video

Part Three: How It’s Done

7 The Business of Broadcasting, Cable, and New Media

8 Radio Programming

9 TV Programming

Part Four: How It’s Controlled

10 Rules and Regulations

11 Self-Regulation and Ethics

Part Five: What It Does

12 Ratings and Audience Feedback

13 Effects

Glossary

Credits

Index

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