The Presentation Lab Learn the Formula Behind Powerful Presentations

Revealing the difference between great slides and great presentations

Based on a proven process from one of the world’s most prominent presentation consultancy and design firms,The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about).

Using practical tips and drawing on Simon’s experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn’t and, more importantly, why. The Presentation Lab tackles “Death by PowerPoint” head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today’s business presentation landscape.

SIMON MORTON is an internationally recognized expert on presentation development, and is the founder of Eyeful Presentations, one of the top three presentation consultancy and design companies in the world. Serving customers from more than 20 countries via five global offices, Simon has worked with top brands and thought-leaders, helping them to develop presentations that get the job done. He is a frequent keynote speaker at events across the globe and is well known for his concept challenging views on modern business presentations.

A₁ Before We Get Started...The Presentation Labs Hypothesis 004

A₂ Welcome tgo the Presentation Lab 008

A₃ What this Book Is Not About... 012

A₄ The Impact (& Sourse) of Poor Presentations 016

A₅ Myth Busting 020

Element B The Basic Tools for the Job

B₁ The Power of Inspiration: From Okay ...to Good ...to Optimized 030

B₂ The Appliance of Science: A Beginner's Guide 034

B₃ Business Storytelling: What's All the Fuss About? 038

B₄ Business Storytelling: Getting Your Story Straight 042

B₅ Introducing Presentation Optimization 048

Element C The Base Elements of Your Presentation

C₁ The Base Elements of Your Presentation 054

C₂ Respect the Audience 056

C₃ Audiences: The Most Complex of Beasts... 058

C₄ The Audience Pathway 074

C₅ Message: What's the Point? 082

C₆ Messaging: Simplicity Is Not Stupidity 086

C₇ Give Them Something They Will Remember ... And Then Let It Travel 088

C₈ Structuring Your Message: The Power of the Storyflow 092

Element D Creating Compelling Content

D₁ What Is Content 098

D₂ Slicing Up Your Content (With a Little Help from Occam's Razor) 108

D₃ Valuable Visuals 120

D₄ A Picture Paints a Thousand (Different) Words... 122

D₅ Open Access Imagery 138

D₆ Art over Effectiveness 142

D₇ Dealing with Data 150

D₈ From Visual Concept to Visual Presentation Aid 158

D₉ In Conclusion 160

Element E Delivering thew Final Results

E₁ PowerPoint, the Shed, & an Electric Screwdriver 164

E₂ What Is Blended Presenting? 168

E₃ Understanding the Presentation Landscape 170

E₄ Blended Presenting: A Customer's Tale 180

E₅ Tools for the Job 184

E₆ Something for the Sales Managers 206

F₁ Putting the Theory into Practice 210

G₁ In Case of Emergency ... Strategies for Dealing with Last-Minute Deadlines 236

H₁ Conclusion 242

References 244

Index 248

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