Green Scorecard Measuring the Return on Investment in Sustainability Initiatives

, by Philips, Patricia Pulliam; Philips, Jack J.

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ISBN: 9781857885545 | 1857885546
Cover: Paperback
Copyright: 10/16/2010

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Too many organizations are currently caught in a "green slump," struggling to engage in sustainability projects and making far less progress than they could be. Some businesses are striving to lead the way by equipping their facilities with new, energy-saving technologies or creating products that contain post-consumer materials, whereas others may be just now implementing company-wide recycling programs. No matter which green initiatives you choose, in order to succeed companies must adopt a results-based, return on investment (ROI) focus that helps them identify, develop and implement green projects that add value-from an economic, environmental and societal perspective.

Introduction: Is Sustainability Sustainable?	p. vii
Going Green: From Kyoto to Copenhagen	p. 1
Green Is Everywhere: The Proliferation of Green Projects	p. 3
The Green Revolution	p. 3
Managing the Change to Green	p. 16
Final Thoughts	p. 21
Is It Worth It? The Value of Green Projects	p. 23
The Green Slump	p. 23
Green Washing	p. 28
Change Toward Green	p. 29
Value Redefined	p. 30
Why Now?	p. 33
The Chain of Impact for Green Projects	p. 37
The Problem with Current Measurement and Evaluation Systems-and How to Improve Them	p. 39
Green Leadership; Getting Results	p. 44
Challenges Along the Way	p. 45
Final Thoughts	p. 48
Investment Strategies: How Companies Approach the Green Investment	p. 49
Avoid the Investment	p. 50
Invest the Minimum	p. 53
Invest with the Rest	p. 57
Invest Until it Hurts	p. 60
Invest as Long as There is a Payoff	p. 63
Final Thoughts	p. 66
The ROI Methodology: A Brief Overview	p. 69
Results Framework	p. 69
Results Framework and Business Alignment	p. 74
Benefits of Developing the Chain of Impact	p. 77
The ROI Process Model	p. 77
Operating Standards and Philosophy	p. 89
Application and Practice	p. 90
Implementation	p. 90
Benefits of Applying the ROI Methodology	p. 90
Final Thoughts	p. 93
Project Positioning: Beginning with Objectives in Mind	p. 95
Creating Business Alignment	p. 95
Determining the Potential Payoff	p. 98
Determining Business Needs	p. 101
Determining Performance Needs	p. 106
Determining Learning Needs	p. 107
Determining Preference Needs	p. 109
Developing Objectives for Green Projects and Programs	p. 110
Case Study Examples	p. 113
Final Thoughts	p. 118
The Value of Measuring ROI: The Antidote to "Green-Sky" Thinking	p. 119
Measuring Reaction, Perceived Value, and Learning	p. 121
Why Measure Reaction and Perceived Value?	p. 121
Sources of Data for Measuring Reaction	p. 123
Areas of Feedback	p. 125
Data Collection Timing for Measuring Reaction	p. 126
Data Collection Methods for Measuring Reaction	p. 127
Use of Reaction Data	p. 128
Why Measure Learning?	p. 129
Challenges and Benefits of Measuring Learning	p. 130
Learning Measurement Issues	p. 131
Data Collection Timing for Measuring Learning	p. 132
Data Collection Methods for Measuring Learning	p. 133
Use of Learning Data	p. 134
Final Thoughts	p. 135
Measuring Application, Implementation, and Impact	p. 137
Why Measure Application and Implementation?	p. 137
Application Measurement Issues	p. 139
Sources of Data for Measuring Learning	p. 141
Data Collection Timing for Measuring Application	p. 141
Data Collection Methods for Measuring Application	p. 141
Barriers to Application	p. 143
Use of Application Data	p. 143
Why Measure Impact?	p. 144
Impact Measurement Issues	p. 145
Data Collection Methods for Measuring Impact	p. 148
Considerations for Selecting Data Collection Methods	p. 151
Measuring the Hard to Measure	p. 152
Final Thoughts	p. 154
Isolating the Impact of Green Projects	p. 155
Why the Concern About Isolating Project Impact?	p. 155
Preliminary Issues	p. 158
Methods to Isolate the Impact of Projects	p. 160
Considerations When Selecting Isolation Methods	p. 173
Final Thoughts	p. 174
Converting Impact Data to Money	p. 175
Why the Concern About Converting Data to Monetary Values?	p. 175
Five Steps to Convert Data to Money	p. 178
Five Steps to Convert Data in Practice	p. 180
Methods to Convert Impact Measures to Money	p. 180
Considerations When Selecting Data Conversion Methods	p. 187
Intangible Benefits of Green Projects	p. 191
Final Thoughts	p. 196
Calculating the ROI: Comparing Costs and Monetary Benefits	p. 197
Why the Concern About Project Costs?	p. 197
Fundamental Cost Issues	p. 198
Fully-Loaded Cost Profile	p. 201
Cost Classifications	p. 204
The ROI Calculation	p. 204
ROI Misuse	p. 209
ROI Targets	p. 210
Intangibles Revisited	p. 211
Other ROI Measures	p. 211
Final Thoughts	p. 213
The Green Scorecard at Work	p. 215
Reporting Results	p. 217
Why the Concern About Communicating Results?	p. 217
Principles of Communicating Results	p. 219
The Process for Communicating Results	p. 221
The Green Scorecard	p. 230
Final Thoughts	p. 237
Implementing and Sustaining ROI	p. 239
Why the Concern About Implementing and Sustaining ROI?	p. 239
Implementing the Process: Overcoming Resistance	p. 240
Assessing the Climate for Measuring ROI	p. 242
Developing Roles and Responsibilities	p. 242
Establishing Goals and Plans	p. 245
Revising or Developing Policies and Guidelines	p. 246
Preparing the Project Team	p. 246
Initiating ROI Projects	p. 249
Preparing the Clients and Executives	p. 250
Removing Obstacles	p. 251
Monitoring Progress	p. 252
Final Thoughts	p. 253
References	p. 255
Index	p. 259
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Green Scorecard Measuring the Return on Investment in Sustainability Initiatives

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