How to Be a Successful Developer

In today’s world of investment hype and unpredictable stock market fluctuations, there is still one asset you can count on: land. Ralph Pisani and Robert Pisani were both adjunct faculty members of the Wharton School of Business, where they taught real estate development. Now, with this easy to understand and informative guide, anyone can begin to invest in the development of valuable real estate.

 How to Be a Successful Developer is a complete sourcebook for all your questions about how to succeed in land development, from the factors you should consider when looking at properties, to financing, zoning procedures, and much more—all in clear concise terms which anyone can understand.

RALPH R. PISANI was successfully engaged in real estate from 1967 to 1992 acting as a general contractor, a property manager, a real estate consultant to large corporations and a land developer. He currently dispenses sage real estate advice on the golf course in Florida. ROBERT L PISANI was the Real Estate Correspondent and currently is the Wall Street Reporter for CNBC television. Both were adjunct faculty members of the Wharton School of Business, where they taught real estate development.
Robert Pisani has been a news correspondent for the Financial News Network (now CNBC) since 1990. He covered the real estate market from 1990 to 1995, then moved on to cover corporate management issues before becoming a stocks correspondent in 1997. He was nominated for a CableACE Award in 1993 and 1995, and taught a course on real estate development at the Wharton School of the University of Pennsylvania from 1987 to 1992. Pisani’s other accolades include a Webby Award from the International Academy of Digital Arts and Sciences for Best Business Blog in 2010, a recognition award from the Market Technicians Association in 2014, and a Lifetime Achievement Award from the Security Traders Association of New York in 2017.