Special Events and Festivals : How to Plan, Organize, and Implement

, by Prosser, Angie; Rutledge, Ashli

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ISBN: 9781892132406 | 1892132400
Cover: Paperback
Copyright: 2/1/2003

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Supplemental Materials

Acknowledgments

List of Appendices

So You Want To Plan a Special Event?

(2)

Event Vision

Special Events Planning Steps

Using This Manual

Event Design

(4)

Determine the Goal and Need for the Event

Define the Event

Select Event Name

Determine the Theme

Define the Target Audience

Set Date and Time

Select the Location

Organization Structure

(12)

Management Group

Steering Committee

Volunteer Program

Volunteer Recruitment

Volunteer Orientation, Training, and Supervision

Volunteer Recognition and Retention

Volunteer Evaluation

Event Development

(12)

Operations Manual

Policy Guide

Create the Working Plan

Checklist

Event Timeline

To-Do List

Generate a Build-Out Schedule

Finance

(12)

Establish a Budget

Expenses

Revenue

Cash-handling Procedures

Vendor Ticket Weigh-In and Reconciliation

Marketing and Media Strategies

(8)

Marketing

Marketing Plan

Creating an Image/Brand

Collateral/Marketing Items

Media Partnerships

Promotions

Publicity

Public Service Announcements

Advertising

Evaluating the Marketing Plan

Sponsorships

(8)

Sponsorship Opportunities

Types of Sponsors

Identifying Potential Sponsors

Sponsorship Proposal

Sponsor Sales Meeting

Sponsor Fulfillment

Post-Event

Risk Management

(4)

Developing a Comprehensive Risk Management Plan

Risk Analysis

Event Safety and Security

Command Center

Vehicle and Pedestrian Control

Nonsworn Security

Health and Food Service

Event Liability

General Liability

Liquor Liability

Americans With Disabilities Act

Crisis Management

Obtain Appropriate Permits

Select Vendors

Operation Plan

(10)

Entertainment

Booking Performers

Music Licensing

Determine Site Needs

Site Walk-Through

Site Layout: Mapping the Site

Parking

Electrical

Communications

Sanitation

Signage

Event Headquarters

Event Evaluation

Event Ideas---Special Events and Community Celebrations

(24)

A Day in the Park

Arts Alive

Cultural, Ethnic, and Heritage

Destination Downtown

Everyone Loves a Parade

Fiesta!

Kids' Korner

Learning Made Fun

Music Series and Concerts

Tiny Tots

Event Ideas---Holiday Celebrations

(6)

Luck o' the Irish

Here Comes Peter Cottontail

Summertime Fun

Goblins, Ghosts, and Witches

Gobble, Gobble, Gobble

Sights and Sounds of Christmas

References and Resources

103

(1)

About the Authors

104

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Special Events and Festivals : How to Plan, Organize, and Implement

Table of Contents

Supplemental Materials