Defying Doom Leading Urgent Large-Scale Transformations

This book is a call to action. If you need to know what it takes to break through to a new layer of oxygen in an organization that has been flying high in the past, you will find this both an inspiring and practical approach. Nothing will swoop down to remove your challenges, but the framework explained in this book carves a clear path toward transforming an organization, as opposed to sinking into decline. This framework is grouped around three simple steps: What's the story? Who is on board? Getting things done.

Bernardo Quinn draws on more than 25 years of experience in large multinational companies, his work experience in Latin America, the United States and Europe and his passion for the challenges behind Change Management in large Corporations. Since November 2012 he is the Chief Human Resources Officer for Telefonica.