Intercultural Design Basics Advancing Cultural and Social Awareness Through Design

Intercultural Design Basics is an intercultural and innovative approach to design education. A unique companion app ensures relevance for a young technology-minded target group.

The book gives intercultural insights when discussing the basic principles of design, typography and color theory. It incorporates contrasting ideas on design and various design teaching methods. Creative voices of well-known and not yet discovered designers from Africa, Latin America and Southeast Asia will help expand your horizons.

Through examples of intercultural design workshops, it inspires collaboration with international teams. Practical methods used in these international perspectives encourage the development of cultural and social awareness, inspire different design styles helping you perceive cultural diversity.

An app is also created to work hand in hand with Intercultural Design Basics. The pair make the theoretical background of the book visually and auditorily intriguing and engaging by using AR, animations, games, and videos. This unique combination of diverse instructional materials ensures flexibility and relevance.

Susanne Radtke is a professor for Graphic and Media Design at Ulm University of Applied Sciences, Germany. Since 2009 she has been developing and running intercultural design workshops. She has participated in design and education conferences in Asia and Europe, and has vast experience in international design education.