Church Marketing 101 : Preparing Your Church

Demystifies basic marketing principles for churches and evaluates biblical principles for outreach so ministries can uncover and fix roadblocks that keep them from reaching out.

Richard L. Reising is a recognized authority on church marketing and branding. He is founder and president of Artistry Marketing Concepts, an organization based in Dallas, Texas, that helps churches and ministries make wise use of marketing, design, and technology. He has helped hundreds of ministries in the United States and worldwide through speaking engagements and training seminars.

Introduction

11

(6)

What Is Church Marketing?

17

(16)

The Premise

The Definition of Marketing

A Biblical Foundation for Marketing

A Biblical Charge for Marketing

Moving Forward

How Marketing Affects Every Area of Your Church

33

(28)

Where Perception Comes From

Reading between the Lines

Church Marketing Gone Wrong

Stumbling Blocks and Building Blocks

Moving Forward

Perceiving Their Perception

61

(16)

Man Looks on the Outside

Processing Perspective

Sitting in Their Seat

Re-engineering the Church Promotion Process

Moving Forward

Understanding Your Target Markets

77

(20)

The Biblical Foundation for Target Marketing

Dealing with Demographics

Basic Human Needs

Calculating Psychographics

Lingering with the Masses

Moving Forward

Fundamentals of Growth

97

(18)

Where Growth Comes From

Origins of Lateral Growth

Origins of Vertical Growth

The Value of Value

Moving Forward

Creating an Atmosphere That Fosters Growth

115

(22)

Setting the Atmospherostat

Ministry from the Outside In

Spiritual Signposts

Creating a Ministry Pattern

Moving Forward

Marketing Secrets of the Big Boys

137

(18)

Students of Culture

Nailing the Perceived Need

Living in an Experiential World

Different Strokes (Segmentation)

Moving Forward

The Branding Iron

155

(20)

Spies and Strategies

The Essence of Branding

Shaping Iron

Where Design Fits In

Communication Is Only Everything

Moving Forward

A Vision for the Future

175

(14)

Preparing to Be Visionary

Knowing Your Destiny

Making It Plain

Moving Forward

Putting It All Together

189

(18)

Diagnosing Your Today

Building a Bridge

Essential Action Items

Moving Forward

Notes

207

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Church Marketing 101 : Preparing Your Church for Greater Growth

Summary

Author Biography

Table of Contents

Supplemental Materials