Marketing Planning

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Marketing Planning by Sorger, Stephan, 9780132544702
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  • ISBN: 9780132544702 | 0132544709
  • Cover: Paperback
  • Copyright: 8/24/2011

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A practical, step-by-step guide to creating results-driven marketing plans.   Easy-to-use, practical, and current, Marketing Planningshows readers how to develop strategic marketing plans through an approach that bridges the gap between theory- and template-based methods.  
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