The Tanning of America How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

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The Tanning of America How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by Stoute, Steve, 9781592407385
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  • ISBN: 9781592407385 | 1592407382
  • Cover: Paperback
  • Copyright: 8/7/2012

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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation--by learning from hip-hop and youth culture.
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