Standardizing the World EU Trade Policy and the Road to Convergence

The EU has pursued many trade pacts across the world. This is part of its foreign policy: as the third largest economy in the world and lacking hard power, the EU relies on trade agreements to project its interests. These are often complex and far-reaching initiatives that have the potential to shape not only economic but also political and social life in the EU and its trading partners.

In Standardizing the World, Francesco Duina and Crina Viju-Miljusevic have gathered a group of leading experts to present an unprecedented assessment of the EU's efforts to standardize a wide array of economic, political, and social aspects of life through its trade agreements across the globe. Drawing on economic sociology and constructivist strands in international political economy, the volume examines what is being standardized, the extent to which the EU has been able to project its worldviews, and what explains the observable patterns of standardization across policy areas and geographies. Ten leading scholars from across the world offer as many chapters on EU agreements with all major trading partners and cover efforts in social and labor rights, the environment, investments, rule of law and anti-corruption, agriculture and food quality, services, public procurement, sustainable development, and more. Their findings paint a picture of a dynamic EU capable of projecting its worldviews across the globe that is nonetheless not always consistent or successful.

Standardizing the World provides a wide-ranging and rigorous understanding of standardization in trade agreement as well as the EU's abilities to project its power and worldviews across the globe.

Francesco Duina is Professor of Sociology at Bates College (USA). He began his career as a management consultant at what is now Monitor Deloitte. He has held appointments at Harvard, the University of British Columbia, and the Copenhagen Business School. Francesco has published widely on the EU, international trade agreements, and the cultural underpinnings of market integration. His books include The Social Construction of Free Trade (2007) and Institutions and the Economy (2011).

Crina Viju-Miljusevic is Associate Professor in the Institute of European, Russian and Eurasian Studies at Carleton University. She is also the Associate Director of the Centre for European Studies at Carleton University. Her research interests include the economic effects of different trade policies applied within the EU, US and Canada, European economic integration, EU external relations, and EU enlargement. She has an extensive publication record, including co-edited volumes, and numerous journal articles, book chapters and conference presentations.

Introduction: In the EU's Image?
Francesco Duina and Crina Viju-Miljusevic

PART 1: MAJOR POLICY AREAS

Chapter 1: Agricultural Regulations in FTAs: The EU's Ambitions as Rule-maker on Food Safety and Geographical Indications
Gerry Alons

Chapter 2: (New) EU Standards in Preferential Services Trade Liberalization
Charlotte Sieber-Gasser

Chapter 3: Standardization of the Rule of Law and Anti-Corruption Clauses in EU Regional Trade Agreements With Developing Countries: Quo Vadis?
Maryna Rabinovych

Chapter 4: EU Investment Policy: Regional Convergence or International Standards?
Rodrigo Polanco

Chapter 5: Sustainable Development Standards in EU PTAs
Evgeny Postnikov

PART 2: MAJOR TRADING PARTNERS

Chapter 6: Regulatory Convergence in Transatlantic Trade Agreements: Lessons Learned
Ferdi De Ville

Chapter 7: Interregionalism, Trade, and Standardization: The Long Road to the EU-MERCOSUR Trade Agreement and the Uncertainties Ahead
Andrea C. Bianculli

Chapter 8: Conflicting Standards of Sustainable Biofuel in the EU/ASEAN Trade Negotiations
Daniela Sicurelli

Chapter 9: Standardization Among the Like-minded: The EU-Asia Case
Julia Grübler

Chapter 10: The Indian Response to the EU's Regulatory Standardization: The Case of Public Procurement and Social Standards Under the EU-India FTA
Sangeeta Khorana

Chapter 11: Conclusion: The Reach and Limits of the EU
Francesco Duina and Crina Viju-Miljusevic

Index