Lean Product Lifecycle, The A playbook for making products people want

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;

• STRATEGY
  LEADERSHIP AND MANAGEMENT
• BUSINESS INNOVATION
• PRODUCT DEVELOPMENT
  DECISION MAKING

"The path to profitable new products that has invigorated our product development process."

Peter Pascale, Vice President of Product Management at Pearson VUE.

"The lean product lifecycle is an invaluable guide to help you future proof your company, ensuring innovation is at the forefront whilst managing the core business” - Antonia Barton, Marketing & Digital Director, BT Plc

"The Lean Product Lifecycle delivers a clear roadmap for  developing and managing products along their lifecycle. A must have practical guide for corporate innovators" - Thomas Krogh Jensen, CEO at Copenhagen Fintech

"The Lean Product Lifecycle is crammed full of practical tools and examples for bringing lean innovation into any company.  A must read" - Des Dearlove & Stuart Crainer, Founders of Thinkers50

Discover how lessons from lean start-ups can transform your business.

 The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models while managing your core portfolio.

Follow the 6 key phases of a product’s life; 

IDEA - EXPLORE - VALIDATE - GROW - SUSTAIN - RETIRE

And discover how to develop products according to their life stage and ensure the right investment for each is assigned. There is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups.

Using the tools and templates in this book, you’ll be able to:

• Take a new product from idea to scale within a market.
• Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products.
• Use the right tools and methods for validating new products ideas and business models.
• Understand how to manage mature products and retire old products using lean innovation principles.

Happy Reading! Please do share your thoughts with us.

Sonja Kresojevic (SVP, Global Product Lifecycle, Pearson) is a senior executive with over 15 years of global experience building products and driving agile and lean transformation for companies in the media, publishing and education sector. She has been leading the development and implementation of the Lean Product Lifecycle at Pearson for the past 3 years. She is a passionate innovation strategist that understands what it takes to bring Lean Startup and Agile into the enterprise.

Craig Strong (VP Product Development at Insight Software.com) is an agile and lean digital product development specialist who has applied a systems thinking approach to transformation and management. He has been pioneering innovative development practices for many years across multiple domains including media, financial services, business intelligence and education. Craig was part of the leadership team which developed and implemented the Lean Product Lifecycle at Pearson for 3 years.

Tendayi Viki PhD, MBA (Principal Consultant, Benneli Jacobs) is the founder and principal consultant at Benneli Jacobs and Company, a strategy and innovation consultancy firm that helps large organizations develop ecosystems to innovate like startups. He has worked as a consultant, advisor and coach for several large organizations including  Airbus, Standard Bank, The British Museum, The World Bank, General Electric, Whirlpool, Tetrapak and Pearson.

• The faces of the Lean Product Lifecyle
• 1 Introduction
• 2 Idea
• 3 Explore
• 4 Validate
• 5 Grow
• 6 Sustain
• 7 Retire
• 8 Start Tomorrow
• Index
• To the future and beyond

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.