Share This! How You Will Change the World

The development of the social web--the set of digital tools that allow people to connect with one another and share their stories-offers extraordinary potential to change what voices get heard in the global conversation. This is unlike anything the world has seen in a thousand years. Change agents working to make the world a better place need not just to be on board with social media--we also need to drive and shape the conversation. Because whoeverrs"s story gets heard is in the driverrs"s seat. Share This! explains the importance of social media as a part of an overall ecosystem of tools for change, and examines how broader participation by marginalized voices can foster opportunity on both the individual and collective levels. Tech-savant Zandt devotes special attention to the challenges that women face, including concerns about privacy, security and reputation, and includes interviews with Shireen Mitchell, Danah Boyd, Cheryl Contee, Beka Economopoulos, and other social media experts who work within specific communities addressing race, class, and gender disparities. In a voice both authoritative and irreverent Zandt provides an accessible guide to what the social networking tools are, how woman and minorities can use them strategically, where on the web readers can directly experience their power, and why these technologies are so critical to transforming our daily lives.

Deanna Zandt is a media technologist and consultant to key progressive media organizations including AlterNet and Jim Hightower's Hightower Lowdown, and hosts TechGrrl Tips on GRITtv with Laura Flanders. She specializes in social media, and is an expert in women and technology. Zandt works with groups to create and implement effective web strategies toward organizational goals of civic engagement and empowerment, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise. She has spoken at a number of conferences, including the National Conference on Media Reform, Bioneers, America's Future Now (formerly "Take Back America,") Women Action & The Media, and provides beginner and advanced workshops both online and in person. In January 2009, Deanna was chosen as a fellow for the Progressive Women's Voices program at the Women's Media Center. She also serves as a technology advisor to a number of organizations, including Feministing, The Girls & Boys Projects and Women Action & The Media.

Preface	p. ix
The Power of Sharing	p. 1
Welcome to the Future, or, The Birth of Sharing	p. 2
Sharing for the Rest of Us	p. 4
How the Magic Happens	p. 6
Freedom of Information Act(ion)	p. 9
How Connectors Feed the Magic of Sharing	p. 12
Onward, Young Sharer	p. 14
Are We There Yet?	p. 15
Why the Aggregation of Influence Is a Bad Thing	p. 16
A Brief State of the Internet Union	p. 17
The Dangers of Replicating Bias and Exclusion Online	p. 21
Won't Mobile Fix Everything?	p. 26
Change, Not Band-Aids	p. 28
We Are What You Share	p. 29
Trading in Karma	p. 29
On the Internet, Everybody Knows You're a Dog	p. 35
Your Life Makes History	p. 39
Diving In	p. 43
How Sharing Inspires Social Change	p. 46
Authenticity, the Great Equalizer	p. 50
Know Your Network, Know Yourself	p. 51
Trust Everyone	p. 55
The Anatomy of Organic Authority	p. 56
Institutional Authority on the Hot Seat	p. 57
Size Doesn't Matter-Relationships Do	p. 59
Avoiding the Newest Numbers Trap	p. 62
An Abundance of Attention	p. 65
Information Wildfires	p. 68
I'm Not Dead Yet: Stopping Info Misflow	p. 69
When Twittering Goes Awry	p. 71
Lessons of Iran's Aftermath	p. 73
Your Networks Save the Day	p. 75
Your Network's Role in Building and Managing Your Authority-Sanely	p. 78
Playing by New Rules	p. 80
Sharing Is Daring	p. 81
Free-For-All Organizing, and the Secret Tyrants We All Axe	p. 81
How to Be a Useful Agent of Change	p. 87
Lions and Tigers and Bears! Oh, My(Space)! The Fears People Have	p. 89
The Monsters Under the Bed	p. 91
The Benefits Far Outweigh the Hard Parts	p. 100
Conclusion: What the Future Holds	p. 103
Resources
Yeah, But...	p. 107
Tips for Individuals	p. 115
Tactics for Organizations	p. 127
Crowdfunding Share This!	p. 143
Notes & Treats	p. 149
Acknowledgments	p. 163
Index	p. 167
About the Author	p. 173
Table of Contents provided by Ingram. All Rights Reserved.

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Share This! How You Will Change the World with Social Networking

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Table of Contents

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