Evolution of Innovation Management Trends in an International Context

Today, innovation is a key driver for performance and growth in business. It provides a strong competitive advantage and is one of the best ways to speed up the rate of change and adaptation to the global environment. Concurrently, the innovation topic is also regaining more and more visibility and interest among the academic communities worldwide. However, some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process, especially from an international perspective. Even if these processes are taking place in very different industries, there are many parallels in successfully managing them. Thsi voluem explores these new routes and assesses their value both for markets and companies. More specifically, the book is organized around three themes: How to stimulate and nurture innovations How to commercialize innovations How to lead and manage the innovation process

ALEXANDER BREM received his diploma in Business Administration from the University of Erlangen–Nuremberg, Germany, in 2004, and obtained his PhD from the same university in 2007. From 2004 to 2007, he was a
Senior Researcher and Teaching Assistant at the Chair of Industrial Management, University of Erlangen–Nuremberg, where he now works as Assistant Professor. Moreover, he is the founder and partner of VEND consulting
GmbH, Nuremberg. His current research interests include idea and innovation management, technology management and entrepreneurship. He is a reviewer and editorial board member of various international journals, such as Technovation and the International Journal of Innovation Management.

 

ERIC VIARDOT is Professor of Marketing and Strategy at EADA Business School in Barcelona, Spain. He has a doctorate in management. Before joining academia, he worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. He has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is an active consultant and trainer and has worked with several major multinational corporations.

List of Tables
List of Figures
Preface
Acknowledgements
Notes on Contributors
Symbiotic Innovation: Getting the Most Out of Collaboration; R.J.Thomas & Y.Wind
Performance Measurement of Co-Creation Initiatives – A Conceptual Framework for Measuring the Value of Idea Contests; V.Bilgram
Measuring the Success of Open Innovation; E.Brau, R.Reinhardt & S.Gurtner
Can SMEs in Traditional Industries be Creative?; J.M.Zabala-Iturriagagoitia
Scenario-based Learning Architectures as a Management Tool; N.Pfeffermann & H.Breuer
Social Network Analysis – an Important Tool for Innovation Management; G.Drexler & B.Janse
The Evolution of Mobile Social Networks through Technological Innovation; V.Ratten
Exploring the Role of Early Customers in the Commercialization of Innovation; F.Frattini, G.Colombo & C.Dell'Era
Managing Communities of Practice to Support Innovation; S.Borzillo & R.Kaminska
Joining Innovation Efforts using both Feed-forward and Feedback Learning: the Case of Japanese and Korean Universities; I.Oh
Innovation Management Reflections: a Brazilian Market Perspective; F.A.Salum, R.S.Reis & H.Ferreira Braga Tadeu
The Global Importance of Innovation Champions: Insights from China; A.Kriz, C.Molloy & B.Dennes
Frugal Innovation; P.M.Banerjee

Flexible Working, Mobility and IT Innovation and ICT in 2012 – The Case of Flexible Working; R.Costa-i-Pujol
Creating an Environment for Successful Innovation - A Management Consultant's Perspective; K.Klokgieters & R.Chu
Conclusion; A.Brem & E.Viardot