The Secret to GE's Success: A Former insider

Learn why GE has always had the bestinventors, the best strategic planners, andthe best results William Rothschild, who witnessed GE's revolutionfirsthand, explains the five keys that madeGE a global phenomenonand gives managers a completetoolkit for duplicating its remarkable success. Heexplains the GE Codethe hallmark of all GE leadershipteamsand provides a far-ranging prescriptiveplan for strategizing the GE way.

Introduction. The Five Ingredients of GE's 126-Year Success

v

Part I. "Living Better Electrically": GE's First Stage, 1879 to 1939, Edison—Swope/Young

1

Chapter 1. Selecting the Wrong Technology

3

Chapter 2. Becoming the Leader

19

Chapter 3. Seeking Advice and Sharing the Wealth

39

Chapter 4. Staying No. I

57

Part II. Diversification and Decentralization: GE's Second Stage, 1940 to 1970, Wilson/Borch

71

Chapter 5. Winning the War

73

Chapter 6. Decentralized Growth

85

Chapter 7. Professional Management

101

Chapter 8. The Conversion of Ronald Reagan

115

Chapter 9. GE Can Do Anything It Wants to Do

127

Part III. Portfolio Leadership: GE's Third Stage, 1971 to 2001, Borch/Welch

149

Chapter 10. Admitting Mistakes

151

Chapter 11. Pruning and Divesting

167

Chapter 12. Nothing Is Sacred

189

Chapter 13. GE's Cultural Revolution

205

Part IV "Back to the Future": GE's Fourth Stage, 2001 to the Present, Immelt

219

Chapter 14. Go BIG!

221

Chapter 15. More Cultural Changes 24I

Chapter 16. Success Factors

253

Notes

271

Index

275

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The Secret to GE's Success: A Former insider Reveals the Leadership lessons of the World's Most Competitive Company

Summary

Table of Contents

Supplemental Materials