The Secret to GE's Success: A Former insider Reveals the Leadership lessons of the World's Most Competitive Company, by Rothschild, William E.
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- ISBN: 9780071475938 | 0071475931
- Cover: Hardcover
- Copyright: 12/18/2006
Learn why GE has always had the bestinventors, the best strategic planners, andthe best results William Rothschild, who witnessed GE's revolutionfirsthand, explains the five keys that madeGE a global phenomenonand gives managers a completetoolkit for duplicating its remarkable success. Heexplains the GE Codethe hallmark of all GE leadershipteamsand provides a far-ranging prescriptiveplan for strategizing the GE way.