Seizing the White Space

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Seizing the White Space by Johnson, Mark W., 9781422124819
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  • ISBN: 9781422124819 | 1422124819
  • Cover: Hardcover
  • Copyright: 2/22/2010

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Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space.
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