Sell It on EBay : A Guide to Successful

Thoroughly updated, this bestselling, visually oriented guide offers surest route to eBay riches!

Jim Heid is a veteran author and contributing editor for Macworld magazine as well as the editorial director of Avondale Media, which produces how-to DVDs on numerous topics. Toby Malina is an author, editor, technical consultant, a partner in Avondale Media, and an eBay buyer and seller par excellence.

eBay Basics

1

(32)

Introduction

2

(2)

Anatomy of an Auction

4

(2)

Playing by the Rules

6

(2)

What Can I Sell?

8

(2)

Registering on eBay

10

(2)

Creating a Seller's Account

12

(2)

My eBay for Sellers: The Big Picture

14

(2)

Seller's Fees: You've Got to Pay to Play

16

(2)

Is the Price Right? Pricing Your Auctions

18

(2)

Pricing Strategies

20

(2)

Goodwill Hunting: Advice on Seller's Etiquette

22

(2)

Ask Around: The eBay Community

24

(2)

More Ways to Stay In the Know

26

(2)

Protecting Your Account

28

(2)

Spotting a Spoof and Taking Action

30

(3)

Creating an Auction

33

(26)

Listing an Item: The Big Picture

34

(2)

Selecting a Category

36

(2)

Describe Your Item: Title and Description

38

(2)

Pictures and Details: Getting Specific

40

(2)

Worth a Thousand Words: Adding Pictures

42

(2)

Using eBay Picture Services

44

(2)

The Frills: Listing Options

46

(2)

Shipping: Exploring Your Options

48

(2)

Payment and Shipping Details

50

(2)

More Payment and Shipping Details

52

(2)

Payment and Shipping Strategies

54

(2)

Review and Submit

56

(3)

The Pictures

59

(22)

Pictures at a Glance

60

(2)

Planning Your Shoot

62

(2)

Outfitting Your Photo Studio

64

(2)

Photographing Small Objects

66

(2)

Photographing Big Items

68

(2)

Picture Tips

70

(2)

More Picture Tips

72

(2)

Refining Your Pictures

74

(2)

Extra Credit: Advanced Picture Polishing

76

(2)

Preparing Pictures for the Internet

78

(3)

Text and Formatting: The Look of the Page

81

(10)

Words that Sell: The Process of Text

82

(2)

Tips for Text

84

(2)

Formatting with HTML: The Basics

86

(2)

Putting it All Together

88

(3)

Managing Your Auctions

91

(16)

Auction Management at a Glance

92

(2)

Tracking Your Progress

94

(2)

Changing an Existing Auction

96

(2)

Managing Bids and Bidders

98

(2)

Advanced Bidder and Auction Management

100

(2)

No Sale: Relisting an Item

102

(2)

More Auction-Management Tips

104

(3)

Sold!

107

(38)

After the Sale: The Big Picture

108

(2)

Getting Paid

110

(2)

Leaving Feedback: Critiquing Your Buyer

112

(2)

Going Negative

114

(2)

Tips for a Happy Pay Day

116

(2)

Before You Ship

118

(2)

Packing and Shipping at a Glance

120

(2)

Packing Your Shipment

122

(2)

Shipping the eBay Way

124

(2)

More Ways to Create Shipping Labels

126

(2)

Bigger Than a Breadbox: Shipping Large Items

128

(2)

Going Global: International Shipping

130

(2)

Shipping and Packing Tips

132

(2)

More Shipping and Packing Tips

134

(2)

When Things Go Wrong: Solving Problems

136

(2)

When the Worst Happens: Making Insurance Claims

138

(2)

Bouncing Back: Second Chance Offers

140

(2)

Disaster Recovery: Report and Refund

142

(3)

The Next Step

145

(10)

Efficiency Experts: eBay's Seller Tools

146

(2)

Other eBay Tools From Around the Web

148

(2)

Climbing the eBay Ladder

150

(2)

Reaching the Top

152

(3)

Appendices

155

(1)

Appendix A: A Field Guide to eBay Symbols

156

(2)

Appendix B: Common Auction Abbreviations

158

(2)

Appendix C: Grading Systems and Abbreviations

160

(2)

Appendix D: A New Way to Sell

162

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Sell It on EBay : A Guide to Successful Online Auctions

Summary

Author Biography

Table of Contents

Supplemental Materials