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Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top

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Selling to the C-Suite:  What Every Executive Wants You to Know About Successfully Selling to the Top by Read, Nicholas A.C.; Bistritz, Dr. Stephen J., 9780071628914
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  • ISBN: 9780071628914 | 0071628916
  • Cover: Hardcover
  • Copyright: 9/8/2009
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The newest addition to McGraw-Hill�s long list of successful.high-level sales books answers the question that.has long eluded sales professionals: What do CEOs.want to hear? .To learn the answer, the authors went straight to the.source. Over a period of 10 years, they interviewed.more than 500 executives, who revealed which sales.techniques they respond to. Readers will learn how.to gain access to CEOs, cultivate their trust, and close.the sale.

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