Readership: Graduate students and researchers in management programs: managers.
List of Contributors
Introduction
Managing Service Innovation: Variations of Best Practice
p. 3
Organizing Innovation in Services
p. 35
Getting "Customer Lock On" Through Innovation in Services
p. 55
Services and the Knowledge-Based Economy
p. 81
Service Innovation: Aiming to Win
p. 113
The Organization of New Service Development in the USA and UK
p. 137
Effects of Innovation in Standardised, Customised and Bespoke Services: Evidence from Germany
p. 175
Innovation in Healthcare Delivery
p. 211
Product Development in Financial Services: Picking the Right Leader for Success
p. 231
Of Barnacles and Banking: Innovation in Financial Services
p. 271
Innovation in Design, Engineering and Project Management Services
p. 301
Are Firms Moving "Downstream" into High-Value Services?
p. 321
A Composite Framework of Product Development and Delivery Effectiveness in Services
p. 343
Product Development in Service Enterprises: Case Studies of Good Practice
p. 371
References
p. 391
Index
p. 429
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