Setting the Table

At age twenty-seven, Danny Meyer launched his groundbreaking Union Square Cafe-the first of his innovative and revered New York City institutions. Twenty-three years later, he is CEO of one of the world's most dynamic restaurant organizations. Now Danny shares the groundbreaking business philosophy that serves as the foundation for every success he has achieved: "the virtuous cycle of enlightened hospitality." By putting the power of hospitality to work in a new and counterintuitive way-applying it first and foremost to his employees, and then to guests, community, suppliers, and investors-Danny has consistently beaten the odds while setting the competitive bar in one of the toughest trades around. A landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or organization.

Danny Meyer is the CEO of Union Square Hospitality Group, and his restaurants and their chefs have earned an unprecedented seventeen James Beard Awards. He is the coauthor of The Union Square Cafe Cookbook and Second Helpings from Union Square Cafe, and he lives in New York City