Simple and Usable Web, Mobile, and

In a complex world, products that are easy to use win favor with consumers. Simple and Usable Web, Mobile, and Interaction Design is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity.

Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.

Giles Colborne has worked in the field of user-centered design for 20 years. He is the managing director of cxpartners, a user experience consultancy based in the United Kingdom that makes websites and mobile devices easier to use for clients all over the world such as Vodafone, Marriott, Nokia and Jaguar.

Why are we here?
A Story about simplicity	p. 2
The power of simplicity	p. 4
Increasing complexity is unsustainable	p. 6
Not that kind of simple	p. 8
Character	p. 10
Fake simplicity	p. 12
Know yourself	p. 14
Setting a vision
Two ways to describe what's core	p. 18
Get out of your office	p. 20
What to look for	p. 22
Three types of user	p. 24
Why you should ignore expert customers	p. 26
Design for the mainstream	p. 28
What mainstreamers want	p. 30
Emotional needs	p. 32
Simplicity is about control	p. 34
Choosing the right "what"	p. 36
Describing the user experience	p. 38
Putting it all together	p. 40
World, character, plot	p. 42
Extreme usability	p. 44
The quick and dirty way	p. 46
Insight	p. 48
Getting the right vision	p. 50
Share it	p. 52
Four strategies for simplicity
Simplify this	p. 56
The remote control	p. 58
The four strategies	p. 60
Remove
Remove	p. 64
How not to do it	p. 66
Focus on what's core	p. 68
Kill lame features	p. 70
What if the user...?	p. 72
But our customers want it	p. 74
Solutions, not processes	p. 76
When features don't matter	p. 78
Will it hurt?	p. 80
Prioritizing features	p. 82
Load	p. 84
Decisions	p. 86
Distractions	p. 88
Smart defaults	p. 90
Options and preferences	p. 92
When one option is too many	p. 94
Errors	p. 96
Visual clutter	p. 98
Removing words	p. 100
Simplifying sentences	p. 102
Removing too much	p. 104
You can do it	p. 106
Focus	p. 108
Organize
Organize	p. 112
Chunking	p. 114
Organizing for behavior	p. 116
Hard edges	p. 118
Alphabets and formats	p. 120
Search	p. 122
Time and space	p. 124
Grids	p. 126
Size and location	p. 128
Layers	p. 130
Color coding	p. 132
Desire paths	p. 134
Hide
Hide	p. 138
Infrequent but necessary	p. 140
Customizing	p. 142
Automatic customization	p. 144
Progressive disclosure	p. 146
Staged disclosure	p. 148
X doesn't mark the spot	p. 150
Cues and clues	p. 152
Making things easy to find	p. 154
After you hide	p. 156
Displace
Displace	p. 160
Displacing between devices	p. 162
Mobile vs. desktop	p. 164
Displacing to the user	p. 166
What users do best	p. 168
Creating open experiences	p. 170
Kitchen knives and pianos	p. 172
Unstructured data	p. 174
Trust	p. 176
Before we go
Conservation of complexity	p. 180
Details	p. 182
Simplicity happens in the user's head	p. 184
Photo Credits	p. 187
Index	p. 191
Table of Contents provided by Ingram. All Rights Reserved.

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Simple and Usable Web, Mobile, and Interaction Design

Summary

Author Biography

Table of Contents

Supplemental Materials